About RPM

Networks, public and private, fixed and mobile, including the Internet, increasingly connect the world. You can reach anything and anyone, anywhere and anytime. We are only beginning to realize the potential value and new business opportunities created by 'always-on' networks. An explosion of competitors for each new opportunity rushes to create the technology, business model, and value proposition that will define new 'network-based' markets and offer critical capabilities to the companies and the people they serve.

Clients, whether they are commercial enterprises or community wireless organizations, request RPM's help when their environment or market opportunities are new or rapidly changing. In particular, we use our knowledge, experience and proven methods to accelerate time-to-market, market penetration, and results. We develop aggressive and innovative strategies and can help quickly implement activities that win new markets. RPM focuses exclusively on service provider markets, including the technologies and products serving them. We specialize to stay current on this complex and rapidly changing landscape, with its numerous combinations of market segments, competitors, partners, and technologies.

RPM believes that a winning strategy starts with the end user. Extensive work in consumer and enterprise end user markets constantly reinforces our belief. The time we spend working on community wireless projects increases our knowledge and keeps us current.

This approach helps clients maximize their contribution to end user value, creates demand for their products, and increases profitability - wherever they sit in the supply/value chain. We understand the business context of our clients' customers, and their customers' customers. With this understanding, RPM helps a client track the buying process, from the end user to the point where the client participates, so they can add the most value. Our clients gain an understanding of the unique positions, market requirements and buyer values at each link in the value chain, and they use that knowledge to create sustainable competitive advantage for their companies. Armed with early and superior market understanding, our clients can creatively and aggressively pre-empt competitors.

RPM thoroughly considers the buyer's options and the competitive and economic landscape. From this we develop positioning, strategy and program recommendations. Then, we help our clients execute. We match what is technically possible for the product with the price, functionality, delivery and support processes that bring true value to its buyers and users. We identify and help clients develop alliances with companies that help them create competitive barriers and market advantages. In some cases, we even build and help manage program implementation teams.

RPM works within the context of the digital, network-based world economy. Time is our clients' most powerful advantage and most significant threat. Our clients must move rapidly, yet not foolishly, into often-uncharted markets to gain leadership advantage. We mitigate client risk with extensive experience and a thorough understanding of what works. Information must be communicated articulately and precisely. Clients must learn as they go, testing strategies and programs candidly and honestly, then refreshing and reworking them for greater effectiveness and market success.

Throughout this cycle of strategy - execution -evaluation - re-execution, RPM stands with its clients as a partner in the process of building market leadership by delivering exceptional end user value.