Market Validation
You have a strategy and competitive position that you think will win in the market, and you're almost ready to publicly commit the company to a market direction. The opportunity is there. The timing is right. But… the company is also going to invest a lot of time and money to implement your plan. You’d really like to make sure the program is right. The key lies with the company's target customers, partners and other crucial influencers in your market. A confidential and rapid test of your competitive position, value proposition, and high-level product description with key players would help to insure the company strategy is in-synch with current market reality, and would also provide the detailed feedback to enable refinements prior to market entry.
RPM helps you to:
- Confirm your target customer profile and market dynamics; including the awareness, priority and focus of customers; trends and drivers.
- Assess the attractiveness of the company's value proposition including their market's readiness to adopt the product, target customer fit, business model, and key competitive factors.
- Determine the correct product profile through detailed investigation of customer requirements; including feature-function-benefit, as well as deployment, customization, and support requirements.
- Establish the right market entry plan by understanding the specific purchasing and buying behaviors of your target customers (including decision-makers, the decision-making process, and timing).