Strategic-Target Market Validation

The objectives of market validation are to

• Ensure the client's strategy, product functionality, and market entry plan fits the target market.
• Develop competitive information.
• Gauge immediate customer interest in beta, trial, and early customer deployment.

Our clients invest significant resources in market entry after their strategy is developed. Timely and precise execution on the strategy is key to success. To reduce market risk and rollout expense, RPM has developed a unique market validation process that gets the required feedback from the company's target customers, partners and other key influencers in your market. Working with the client, we develop a target contact list in each market segment to be tested. The speed and depth of the information desired by the client determines the number of companies (but usually ranges between 15 and 30) contacted and interviewed. We rapidly and confidentially test your competitive position, value proposition, high-level product description, and market entry plans with key players in your market. We provide the client with detailed feedback that significantly improves market entry results.