Workshops

Our workshops resolve the client's thorniest and most complex strategic marketing issues in the shortest possible time and with the least effort. Successful execution requires shared management vision and consensus, and excellent cooperation, communication and processes that cut across multiple departments, disciplines, expertise, perspective, and experience. Equivalent results can be achieved through traditional one-on-one sequential consulting, but we have found the one-on-one approach requires more time and does not produce the superior group dynamics and consensus we expect from our workshops.

RPM workshops are market specific, focused on particular comunications segments, and incorporate significant market and technical information based upon company knowledge, as well as RPM's own market research and extensive experience. While each workshop contains specific objectives, a recommended agenda, and RPM's proven processes and analytical methods, the group will establish meeting priorities that determine the direction of the workshop. RPM workshops support and build upon each other, but assuming the prerequisite information and analysis is available, workshops can be successfully done individually or in different sequences.

Workshops produce the best results when a small management group (8-12 people) goes offsite (away from the phones and daily interruptions) to focus on a key company issue. Participants should reflect the variety of personality traits found in the company, and contribute the detailed knowledge - about market requirements, technological expertise and product advantages, the sales process and buyer behavior, etc. - necessary to reach conclusions and make decisions. Workshops are most effectively conducted over two intensive daylong sessions, with a possible teambuilding exercise during the middle evening. The first day typically shapes the information and group dynamics necessary for the conclusions and decisions reached by the end of the second day.